The Effect of Digitalization on MSME Productivity in Masbagik District, East Lombok Regency

Adya Sabila Babgi; Luluk Fadliyanti; Budiman  Budiman

doi:10.59535/41drmp73

Authors

Adya Sabila Babgi Development Economics Study Program, Faculty of Economics and Business, Universitas Mataram, Indonesia Author
Luluk Fadliyanti Development Economics Study Program, Faculty of Economics and Business, Universitas Mataram, Indonesia Author
Budiman Budiman Development Economics Study Program, Faculty of Economics and Business, Universitas Mataram, Indonesia Author

DOI:

https://doi.org/10.59535/41drmp73

Keywords:

Digitalization, Productivity, MSMEs

Abstract

Despite their considerable national contribution, challenges to MSME development remain apparent at the regional level, particularly in the small-scale and household manufacturing sector in West Nusa Tenggara (NTB) Province. This study analyzes the effect of digitalization on MSME productivity in Masbagik District, East Lombok Regency. It employed a quantitative design with an associative approach. The study population comprised 87 MSMEs, and a sample of 71 respondents was selected through purposive sampling according to predetermined criteria. Primary data were collected directly from respondents through a questionnaire and analyzed using multiple linear regression with SPSS. The results show that marketing, financial, operational, and customer service digitalization have positive and significant effects on MSME productivity, both partially and simultaneously. These findings imply that MSME productivity in Masbagik District depends on the integrated and sustained adoption of digitalization across multiple business functions. This process should also be supported by stronger digital literacy and relevant training to improve business effectiveness and efficiency.

References

[1] Kementerian Koordinator Bidang Perekonomian Indonesia, “Dorong UMKM Naik Kelas dan Go Export, Pemerintah Siapkan Ekosistem Pembiayaan yang Terintegrasi,” ekon.go.id. Accessed: Aug. 24, 2023. [Online]. Available: https://www.ekon.go.id/publikasi/detail/5318/dorong-umkm-naik-kelas-dan-go-export-pemerintah-siapkan-ekosistem-pembiayaan-yang-terintegrasi

[2] BPS Provinsi NTB, “Pertumbuhan Ekonomi Nusa Tenggara Barat Triwulan I 2025,” no. 29, pp. 1–14, 2025.

[3] Badan Pusat Statistik Provinsi Nusa Tenggara Barat, Profil Industri Mikro dan Kecil Provinsi Nusa Tenggara Barat Tahun 2022. Mataram: Badan Pusat Statistik Provinsi Nusa Tenggara Barat, 2024.

[4] Dinas Koperasi dan U K M Kabupaten Lombok Timur, “Data UMKM Kabupaten Lombok Timur,” 2024, Dinas Koperasi dan UKM Kabupaten Lombok Timur.

[5] S. A. A. K. M. D. Zulfahmi, “Analisis Dampak Digitalisasi terhadap Kinerja UMKM di Kabupaten Bengkalis: Perspektif Ekonomi Syariah,” Jurnal Ilmiah Ekonomi Dan Manajemen, vol. 3, no. 4, pp. 24–32, 2025.

[6] T. S. Wulan, Reni, R. A. Putri, and D. A. Solihin, “Digital Transformation as a Catalyst for SMEs Productivity and Profitability in the Digital Era,” Journal of Economic Education and Entrepreneurship Studies, vol. 5, no. 4, pp. 601–611, 2024.

[7] N. F. E. A. H. S. P. surya safara; S. Jamil, “Analis Perkembangan dan Dampak Ekonomi Digital Pada Usaha Mikro Kecil dan Menengah (UMKM) di Kabupaten Lombok Timur,” Jurnal Studi Ekonomi Syariah, vol. 5, no. 1, pp. 30–47, 2024.

[8] B. Morisson and A. A. H. S. Fikri, “Digitalisasi UMKM sebagai Strategi Meningkatkan Daya Saing di Era Ekonomi Digital,” E-Bisnis: Jurnal Ilmiah Ekonomi Dan Bisnis, vol. 18, no. 1, pp. 289–299, 2025, doi: 10.51903/e-bisnis.v18i1.2215.

[9] C. A. B. Tarigan, H. B. Sembiring, R. Yulinda, S. M. Bako, and Arsyadona, “Peran Inovasi Operasional Berbasis Digital dalam Meningkatkan Daya Saing Umkm,” Jurnal Bisnis, Ekonomi Syariah, dan Pajak, vol. 2, no. 2, pp. 187–195, 2025, doi: 10.61132/jbep.v2i2.1115.

[10] H. Zikri, “Transformasi Ekonomi Digital untuk Meningkatkan Produktivitas dan Daya Saing UMKM di Indonesia,” Jurnal Ekonomi Syariah, vol. 02, no. 01, pp. 16–25, 2024.

[11] A. Kristiana Y and P. Ismalina, “Pengaruh Digitalisasi terhadap Produktivitas Usaha Industri Pengolahan Mikro dan Kecil di Indonesia Tahun 2019,” (Thesis, Universitas Gadjah Mada), Yogyakarta, 2022.

[12] R. Solow, A Contribution to the Theory of Economic Growth. 1956.

[13] F. D. Davis, “Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology,” MIS Quarterly: Management Information Systems, vol. 13, no. 3, pp. 319–339, 1989, doi: 10.2307/249008.

[14] S. Anjarwati, R. R. Zaena, D. Fitrianingsih, and I. Sulistiana, “Pengaruh Digitalisasi Akuntansi terhadap Efisiensi dan Pengurangan Biaya pada Perusahaan Wirausaha Umkm di Kota Bandung,” Jurnal Aktiva : Riset Akuntansi dan Keuangan, vol. 5, no. 1, pp. 43–58, 2023, doi: 10.52005/aktiva.v5i1.181.

[15] L. Mangifera, F. Wajdi, F. Amalia, and A. Uswatun Khasah, “The Role of Digital Innovation in SMEs: A Financial Performance Perspective,” Jurnal Manajemen Universitas Bung Hatta, vol. 17, no. 2, pp. 157–170, 2022, doi: 10.37301/jmubh.v17i2.20184.

[16] Nurlaela, I. Abadi, U. Chair, S. G, and Adriani, “Peran Inovasi Teknologi Keuangan Dalam Memediasi Pengaruh Digitalisasi Keuangan dan Modal Intelektual Terhadap Pertumbuhan Berkelanjutan: Studi Empiris Pada Bank Digital di Indonesia,” Paradoks : Jurnal Ilmu Ekonomi, vol. 8, no. 3, pp. 1477–1487, 2025, doi: 10.57178/paradoks.v8i3.1574.

[17] W. NingTYas, S. Damanik, M. Usda, Yuliesti, and S. C. P. Daulany, “Konsep tentang teori produksi jangka pendek,” Jurnal Manajemen Bisnis Syariah, vol. 2, no. 1, pp. 163–169, 2025.

[18] I. G. N. A. Mahendra, I. G. N. A. Maruta, and A. Maduwinarti, “Customer Relationship Management and Utilization of Digital Marketing Media as a Strategy for Increasing the Marketing Performance of MSMEs ( Micro , Small and Medium Enterprises ),” Literaksi: Jurnal Manajemen Pendidikan, vol. 01, no. 01, pp. 103–114, 2023.

[19] S. P. N. Nurchim, “Digital transformation of MSMEs in Indonesia: A systematic literature review,” Jurnal of Managament and Digital Business, vol. 4, no. 2, pp. 301–312, 2024.